The Ford Motor Company is all set to make a powerful return to India in 2025. After halting its manufacturing operations and exiting in 2021, the American car giant is now re-entering the Indian market with a bold and premium-first strategy. Under its subsidiary Ford India Private Limited, the company has confirmed three major vehicle launches to re-establish its presence in the premium and lifestyle segment.
These launches include:
- The all- electric Ford Mustang Mach-E
- The next-generation Ford Endeavour SUV
- The rugged Ford Ranger pickup truck
Ford’s new approach begins with importing vehicles via the CBU (Completely Built Units) route, offering globally marketed models directly to Indian customers. This strategy allows Ford to cater to niche but growing demand without setting up full-scale local production—though reports suggest potential local assembly in the future, possibly in places like Sanand, Gujarat or reviving its Chennai plant.
1. Ford Mustang Mach-E – The Electric Beast
Launch Date: April 2025
Expected Price: ₹72–80 lakh (ex-showroom)
This is Ford's first fully electric SUV, and it's set to shake up the Indian EV market. Competing with rivals like the Tesla Model Y, Kia EV6, and Volvo XC40 Recharge, the Mustang Mach-E combines cutting-edge EV technology with the classic Mustang DNA.
Key Highlights:
- Futuristic Mustang-inspired design
- Up to 600 km range (WLTP)
- 15.5-inch vertical touchscreen with SYNC 4A
- GT variant does 0–100 km/h in just 3.5 seconds
With sustainability and electrification gaining traction, the Mustang Mach-E aims to position Ford as a tech-savvy, environment-conscious brand. It also reflects Ford’s focus on premium EV buyers in states like Tamil Nadu, where EV adoption is accelerating.
2. New-Gen Ford Endeavour – The Resurrection of a Legend
Launch Date: March 2025
Expected Price: ₹50–70 lakh
After dominating the premium SUV space alongside the Toyota Fortuner, the Ford Endeavour is making a grand comeback. This next-gen model features a bold new look, enhanced off-road capabilities, and a more luxurious interior.
Top Features:
- 12-inch touchscreen infotainment
- Advanced Driver Assistance System (ADAS)
- Powerful 3.0L V6 diesel engine
- 10-speed automatic transmission
- 360° camera and terrain management
Built for adventure, the new Endeavour will once again take on competitors like Mahindra & Mahindra and Tata Motors, aiming to reclaim its place among top-selling Ford cars in India.
3. Ford Ranger – A Premium Lifestyle Pickup Truck
Launch Date: December 2025
Expected Price: ₹50 lakh
The Ford Ranger is a globally loved lifestyle pickup truck, now coming to India to rival the Toyota Hilux. Combining utility with style, it’s ideal for adventure seekers and urban professionals alike.
Top Features:
- 3.2L turbo diesel engine
- 12.4-inch touchscreen infotainment
- ADAS and 360-degree camera
- 4x4 drivetrain with off-road modes
For Indian buyers looking for something rugged yet refined, the Ranger brings global capabilities with a local flavor. Its appeal could reach fans of the now-discontinued Ford EcoSport and Ford Fiesta, who are still loyal to the brand.
Ford's Comeback Strategy and Facilities
Following its exit, Ford canceled its proposed factory sale to the JSW Group, indicating renewed interest in regaining control of its Chennai facility at Maraimalai Nagar. The company has also been recruiting talent in India and monitoring demand, with plans to reintroduce service centres across major cities.
While Ford initially entered the Indian market in the late '90s, models like the Ford Ecosport and Ford Fiesta left a lasting impression. Their focus now is to rebuild that trust in the premium segment while offering globally popular models to Indian customers.
Final Thoughts: Ford India 2.0
Ford’s re-entry into India is not just a return—it’s a complete rebranding operation. The three new Ford models—Mustang Mach-E, Endeavour, and Ranger—target discerning Indian buyers who value design, technology, and global performance.
Whether you’re an EV enthusiast, an SUV lover, or someone seeking a bold lifestyle vehicle, Ford's upcoming lineup in 2025 should be on your radar.
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